Electric Insurance Appoints Beecher Carlson Insurance Professionals

Electric Insurance Appoints Beecher Carlson Insurance & Risk Management Professionals, LLC dba Alliance Insurance Group
Addition of Alliance Insurance Group Extends Regional Coverage in Arizona

BEVERLY, Mass., December 19, 2008 -- Electric Insurance Company, a national provider of auto, homeowners, condominium, and renters insurance, announced today that it has appointed Alliance Insurance Group, a full-service, personal lines insurance agency, as an independent agent for the marketing of its personal lines insurance products to the greater Phoenix area, Arizona market.

“Alliance Insurance Group is committed to providing cost-effective solutions for its clients,” said Michael J. Mucher, Vice President, Sales and Marketing, Electric Insurance Company. “Electric Insurance looks forward to working with Alliance Insurance Group to provide our high-quality services through a well-known independent agent.”

Alliance Insurance Group was formed in 1976. In January 2008, Beecher Carlson Insurance merged with Alliance Insurance Group. Today, the agency is located in the heart of greater Phoenix. In the past, the agency has focused primarily on commercial business, but as part of its growth initiative, it is focused on expanding its personal lines business.

“Alliance Insurance Group is excited to represent Electric Insurance’s personal lines products as a member of its list of well-known independent agents in Arizona,” said Frank Beranek, President and Chief Operating Officer, Alliance Insurance Group. “Electric Insurance’s outstanding reputation for customer service, exceptional claims, and competitive pricing provides a great option for our customers in a segment we are targeting for growth.”

About Electric Insurance Company
Electric Insurance Company is a national, leading provider of personal lines insurance products offered at competitive rates and with outstanding customer service. The company has been serving consumers for 42 years, and has credit ratings of “A (Excellent)” from A.M. Best and “A/Strong” from Standard & Poor’s. 98%of Electric Insurance Company’s policyholders, who responded to the company’s 2008 claims satisfaction survey, said they’d renew their policy with Electric Insurance Company based on their claim experience. Electric Insurance’s products are available to general consumers, and to GE employees, retirees, and their family and friends through the company’s Customer Contact Center at 1-800-342-5342, website www.electricinsurance.com, and through select independent agents.